April 3, 2012
Irvine, CA - Industry News from BMW
BMW Motorrad USA has announced the Ride Smart Reward program for recent graduates of the Motorcycle Safety Foundation Basic RiderCourse. Now through December 31, they will receive $500 in BMW Riders’ Apparel with the purchase of a new BMW motorcycle.
Riders simply present their MSF Basic RiderCourse certificate issued within the previous 90 days. The Ride Smart Reward must be original BMW Riders’ Apparel such as boots, gloves, jackets, etc. available from participating dealers and the BMW Motorrad Ride catalog.
“Each year, approximately 375,000 students are trained in MSF RiderCourse programs,” said Frank Stevens, sales development manager for BMW Motorrad USA. “We’d like to reward riders who invested the time and money for motorcycle rider training from industry professionals, by offering them quality riding gear.
“Many new or returning riders are reluctant to invest in quality riding equipment,” Stevens continued. “Yet, as with most activities, the right equipment can significantly enhance your riding pleasure and reduce the likelihood of injury. We’d like to introduce these new and returning safety-conscious motorcyclists to BMW products that are designed to enhance rider safety and performance.”
BMW Motorrad USA is the first motorcycle manufacturer to offer antilock brakes as standard equipment on its entire range of 2012 models. The company pioneered the concept of ABS on motorcycles nearly 25 years ago.
“Our Ride Smart Reward Program is a natural extension of BMW’s ongoing commitment to rider safety,” Stevens said.